Book Layout

This is an updated book layout. As I continue to complete my literature review, it will become more detailed, but this is the basic format.

• Title Page
  
• Contents
  
• Introduction
  
• PART I: What is Cute? The History of Cute.
  
  • Brief history of how we evolved into cuteness. Survival of the Cutest.
    
  • Konrad Lorenz; Evolution and Biology of Cute
    
  • Stephen Hamann; Psychology of cute
    
  • Stephen Jay Gould; Evolution of Mickey mouse
• (Transition: How Cuteness has evolved from theory into a modern cultural phenomenon.)
  
• PART II: Cuteness Today. Cute Takes on Culture.
  
  • American Culture of Cute
    
  • Japanese Culture of Cute: Kawaii
    
  • Cuteness merges with other characteristics
• (Transition: Taking mass trends and observing individual opinions.)
  
• PART III: Observing Cute. Trends in Cute Design.
  
  • Survey Results
    
  • Reaction Observations
    
  • List of Cute Cues
    
  • Case Studies
• (Transition: Taking these studies and applying them to design.)
  
• PART IV: The Future of Cute
  
  • Marketing and Cuteness (Cuteness and the Economic Crisis)
    
  • Developing a Case for Cuteness (Defending against the anti-cute)
    
  • Using What I’ve Learned (Future Cute Projects)
• Conclusion