Showing posts with label Cute Video. Show all posts
Showing posts with label Cute Video. Show all posts
Friday, January 2, 2009
Thursday, December 4, 2008
Tuesday, November 4, 2008
Tuesday, October 28, 2008
The Cute Show
An episode of "The Cute Show," this one featuring hedgehogs. Favorite part: the hedgehog slo-mo, hands down. It's like hedgehog karate. Hilarious!
From vbs.tv.
From vbs.tv.
Everything's Bigger in Texas
Today marks a proud day in history, as Carnival Cruise Lines broke the world record for "World's Largest Beach Ball" today in downtown Dallas, Texas. The ball neasures 3 stories tall. Awesome? Yes. Cute? Definitely!
Just look at this video taken at the dropping of the beach ball:
I laughed out loud when all the people put their hands up in anticipation to hit the ball. It reminds me of that part in Toy Story where all the aliens are in the claw machine and they look up at the claw and go, "Ooooooo."
This event calls out to our inner children, I believe. Adults have forsaken work time for play time, if only for a few minutes, and I think part of the cute connection relies on the playfulness that this depicts.
Cute Cues:
Just look at this video taken at the dropping of the beach ball:
I laughed out loud when all the people put their hands up in anticipation to hit the ball. It reminds me of that part in Toy Story where all the aliens are in the claw machine and they look up at the claw and go, "Ooooooo."
This event calls out to our inner children, I believe. Adults have forsaken work time for play time, if only for a few minutes, and I think part of the cute connection relies on the playfulness that this depicts.
Cute Cues:
- Roundness
- Unsteadiness (Slowness)
- Smallness in comparison to other objects (People are dwarfed)
Friday, October 24, 2008
Cuteness and the Economic Crisis
I read an interesting article over at Change Order, a blog about the integration of design and business.
David Sherwin, who wrote the article, made an interesting speculation: With the recent "financial tsunami" that has hit the world, companies are making a mad dash to merge in order stave off bankruptcy. For example, WaMu's merger with Chase. With that, new questions emerge: What will happen to their branding? And with the unavoidable recession looming in consumers' minds, can cute branding survive?
"WaMu had invested countless billions of dollars to paint a perky, friendly face on money. The WaMu marketing machine had been laser-focused on less-sophisticated, higher-risk consumers, putting forth a friendly facade that was dubbed by their former CEO, Kerry Killinger, as the 'Wal-Mart of Banking.'"
Just check out this ad for WaMu that uses the irresistability of puppies and the adorable tagline "Whoo-Hoo!" to sell its services:
He suggests that this fresh, young image will now serve to repel the very same people it used to attract. And his logic, simply put, is thus:
Cuteness relies on optimism, and optimism relies on prosperity. Without that prosperity, people are no longer looking for the cute, friendly face in advertising. They are looking for a real, grown up, fact-based brand. While I believe this to be true, I also think that cuteness in advertising still has its place.
Advertising relies on one basic thing: happiness. Cuteness can bring that happiness–it can reassure, and in these troubling times, reassurance is key.
David Sherwin, who wrote the article, made an interesting speculation: With the recent "financial tsunami" that has hit the world, companies are making a mad dash to merge in order stave off bankruptcy. For example, WaMu's merger with Chase. With that, new questions emerge: What will happen to their branding? And with the unavoidable recession looming in consumers' minds, can cute branding survive?
"WaMu had invested countless billions of dollars to paint a perky, friendly face on money. The WaMu marketing machine had been laser-focused on less-sophisticated, higher-risk consumers, putting forth a friendly facade that was dubbed by their former CEO, Kerry Killinger, as the 'Wal-Mart of Banking.'"
Just check out this ad for WaMu that uses the irresistability of puppies and the adorable tagline "Whoo-Hoo!" to sell its services:
He suggests that this fresh, young image will now serve to repel the very same people it used to attract. And his logic, simply put, is thus:
Cuteness relies on optimism, and optimism relies on prosperity. Without that prosperity, people are no longer looking for the cute, friendly face in advertising. They are looking for a real, grown up, fact-based brand. While I believe this to be true, I also think that cuteness in advertising still has its place.
Advertising relies on one basic thing: happiness. Cuteness can bring that happiness–it can reassure, and in these troubling times, reassurance is key.
Sunday, October 12, 2008
Munchkin Kitten
Is there such a thing as being too cute? If there is, I believe this fits in that category.
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